Survive a social media detox: How to not waste your time
Social Media Detox
Power of Storytelling
Advertising works best when it answers the ‘why’ of our needs. And the best answer to those ‘whys’ are through powerful stories. Stories that not only make the content memorable, but also lay a strong foundation for a brand. Storytelling can also be used as a differentiator. How will you separate brands that have same …
Bedtime Stories and Brands – What insights can we get from content?
The easiest way to understand what a brand is to picture the brand as person – how she talks, reacts, has an attitude, has different emotions. It’s a form of an identity. For example, what picture do you get in your mind when you think of Coca Cola? For me, its bubbly, excited, sporty, an …
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Not Patty but Sauce – Content Marketing Secret Recipe
Advertisers are on fishing while you’re chilling. People are being bombarded with ads at every stage of their leisure. Consumers of today, hate being considered “sold” for a product. According to the Content Marketing Institute, 70% of consumers prefer getting to know about a company from articles than ads. There leaves the opportunity to make …
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Content! What is it?
Is it everything that is available on the internet? Is information content? Is news content too? Is it video? Is that selfie you took on your last foreign trip, content too? To me, content is an engaging piece that evokes response from people who consume it. Irreverent to its length or format. And there lies …